What’s Going Viral? Everything Your Business Needs to Know About the Importance of TikTok for Your Digital Marketing Strategy.
The competition between social media platforms vying for attention is fierce. In 2018, TikTok stepped into a worldwide social media spotlight and has become a formidable contender, captivating audiences with its short-form video content.
When it comes to a business’s digital marketing strategy, the following questions remain: is TikTok just another platform, or is it the platform? Is TikTok the birthplace of social media video trends? And how does a business get a step ahead of the competition?
In this article, we will explore the trends, the impact, and the implications of using TikTok within your business’s digital marketing strategy.
What is TikTok?
TikTok, a video-based social media platform, has taken the world by storm with its user-generated bite-sized videos set to music. TikTok has rapidly amassed a massive user base, particularly among Gen Z and Millennials, boasting over a billion active users worldwide. TikTok serves an endless stream of entertaining and engaging content, making it a cultural phenomenon.
TikTok for Business offers businesses an opportunity to solidify their brand’s voice, expand reach, increase engagement and conversations, repurpose content, stretch dollars with budget-friendly ads, and so much more!
Every business owner needs to consider and determine how to implement TikTok in their digital marketing strategy.
Where Do Video Trends for Social Media Start?
Video trends spread across other social media platforms, shaping the digital landscape and influencing consumer behaviour. TikTok is the platform where users experiment with new formats, challenges, and creative concepts. For this reason, TikTok serves as a breeding ground for viral content and sets the stage for emerging video trends.
“The play button is the most compelling call-to-action on the web.” – Michael Litt
How Important is TikTok to Business Growth?
For businesses of all sizes, TikTok represents a golden opportunity to showcase products and services innovatively and captivatingly. TikTok is known for its highly shareable content and the potential it offers for going viral!
TikTok offers unparalleled reach and engagement, enabling businesses to connect with consumers more personally. Leveraging TikTok can significantly amplify brand visibility, drive traffic, and ultimately boost sales.
RELATED ARTICLE: Explainer Videos Are A Sure Fire Way to Help Sell Products and Services
Five Reasons Businesses Are Not Using Video in Their Digital Marketing Strategy:
- Not enough time! To understand trends, strategy creation, content creation, and platform management.
- Too expensive! 20% feel video is too expensive to create. Period.
- I don’t know where to start! 15% don’t know where to get started. It can be overwhelming.
- Don’t understand the return on investment (ROI)! 12% are unclear about the ROI of video marketing.
- Think of it as unnecessary! 10% feel they do not need video in their marketing strategy. (source)
8 Reasons Business Owners Need to Consider TikTok for Business:
- 73% of consumers are already looking for short-form videos.
- 91% of businesses use video as a marketing tool.
- 88% of video marketers see video as an important part of their overall strategy. (source)
- 54% of business owners have used TikTok to promote their brand, with an average of nine posts per month.
- 1 in 4 business owners use TikTok influencers for product sales or promotions.
- On average, businesses spend 15% of their marketing budget on TikTok.
- TikTok is the fastest-growing channel for product discovery.
- Advertisers see an average return of $2 for every $1 spent. (source)
How Can Your Business Incorporate Video into a Social Media Strategy?
In 2024, integrating video into your social media strategy is no longer optional but imperative for businesses aiming to stand out against their competition.
Businesses have a variety of short-form video possibilities to grab and retain their audience’s attention. Whether it’s behind-the-scenes glimpses, product tutorials, or user-generated content, video allows brands to convey their message effectively and forge deeper connections with their target audience.
Why TikTok is Important to Business Owners?
Keeping up with the latest trends can be tricky with the changing social landscape. TikTok and Instagram Reels have become increasingly popular. Mastering the art of creating engaging content is essential for businesses that want to succeed in the digital age.
If you’re struggling to develop ideas for your TikToks & Reels, you’ve come to the right place! In this free ebook, we will share our top 10 tips for creating TikToks & Reels that will help grow your business.
“Be yourself. Everyone else is already taken.” – Oscar Wilde
Embracing authenticity on TikTok sets you apart from the masses, drawing in the focus of your intended audience. This genuine approach fosters the growth of a devoted fanbase, propelling follower counts and amplifying engagement levels.
By leveraging the power of storytelling and visual content, businesses can enhance the business’s voice and public awareness, increase views and reach, foster customer loyalty through engagement, and repurpose content with a healthy ROI!
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