Social Media Case Study

Featured Client

Ginny Anderson Real Estate

Client Overview

Ginny Anderson is a seasoned real estate broker affiliated with Royal LePage RCR Realty, operating primarily in Dufferin County, Ontario, including areas such as Orangeville, Mono, and Shelburne. With over 25 years of experience, Ginny has established a strong reputation for her commitment to clients and deep roots in the community. Her team, The Ginny Anderson Real Estate Team, has been recognized with awards like the Royal LePage Ruby Award, placing them in the top 5% nationally.

Challenges & Objectives

Before collaborating with Wild Mango Marketing, Ginny faced several challenges:

Limited Social Media Presence: Despite her extensive experience, Ginny’s online engagement, particularly on platforms like Instagram, was minimal, limiting her reach to potential clients.
Brand Modernization: To appeal to a younger demographic, there was a need to refresh her brand’s image while maintaining its established trustworthiness.
Lead Generation: Traditional marketing methods were yielding diminishing returns, necessitating a shift to digital strategies for effective lead generation.

The primary objectives were to enhance social media engagement, modernize the brand’s online presence, and increase the number of qualified leads through digital channels.

Strategy & Approach

Implementation & Execution

Results & Success Metrics

The collaboration yielded significant positive outcomes:

Increased Engagement: Ginny's Instagram followers grew by 150% over six months, with average post engagement rates rising from 2% to 5%.
Enhanced Brand Perception: The refreshed visual content led to a 40% increase in positive feedback from clients, noting the modern and professional online presence.
Lead Generation: The targeted ad campaigns resulted in a 35% increase in inquiries, with a notable rise in leads from the younger demographic.

“Kelly McConnell has been looking after my social media for many years and I can’t imagine trusting anyone else! She creates engaging, value rich, relevant content on a consistent basis. She is always on top of her game and open and available to discuss new trending ideas and future focus. Thanks Kelly, for all you do! You’re the best!”

– Ginny Anderson

Client:

Ginny Anderson Real Estate

Service:

Social Media Management

Account Manager:

Kelly McConnell

Client Since:

2014

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