What Every Business Owner Needs to Know About the Importance of Social Media Marketing Strategy
It’s no secret that social media marketing is a critical piece of the online puzzle for businesses of all sizes. But what is less well known is that having a solid social media marketing strategy in place is the key to success. Without a process, you’re likely to waste time and money on tactics that don’t work, or worse, that can hurt your business. So how do you go about creating a social media marketing strategy that works for your business? In this post, we’ll walk you through the steps.
What is social media marketing, and why do you need it?
Social Media Marketing is just that, marketing on Social Media. Utilizing social media platforms to market a brand’s product and service allows marketers to connect and engage with their audience and attract new potential customers through consistent exposure. Social media facilitates brand awareness growth, creates the opportunity to build a loyal audience, and enables the business to become an authority within its particular niche.
“I use social media as an idea generator, trend mapper, and strategic compass for our online business ventures.” – Paul Barron
Success in social media marketing demands the inclusion of valuable and engaging content that resonates with the brand and, in turn, the audience. Creating and implementing a Social Media Marketing strategy helps align the content plan with the business’s goals. It is crucial to create content that speaks directly to the needs and wants of your ideal client and audience members. Building these connections between your content and your audience is part of what it takes to convert those social media impressions into sales for your business!
RELATED ARTICLE: Great Social Media Starts Here! The Four Essential Elements of a Social Media Post
How does social media help your business grow?
Social media, by nature, is social, so keep it human, authentic, and social! Here are a few ways social media works to grow your business and brand.
- Attract customers with fresh and engaging content
- Increase your market reach beyond your physical location; social media sends your message far and wide into the world wide web and international markets.
- Build your brand’s awareness by reaching more people with less money than traditional marketing avenues while staying top of mind
- Authenticity in messaging helps build trust with the audience – this is an excellent opportunity to feature and embody the company’s values.
- Establish yourself as a thought leader, an authority within the industry
What platforms are best for your company’s social media strategy?
Choose the social media platforms that are most appropriate for your brand or business. Choose platforms relevant to your ideal audience and where your brand/business can be represented and seen by your ideal audience. According to WordStream, the most popular social media platforms for marketing are:
Why it’s important to create valuable Social Media content that your audience will love!
Creating valuable content that resonates with your audience is critical. If content is King, then consistency is Queen! A consistent and well-thought-out content plan is essential to growing your audience, relevance, and your brand/business authority.
Business marketing traditions identify the 4 Pillars of Marketing Product, Price, Place, and Promotion. A fifth “P,” or People, has been added. All marketing efforts help position the brand to be recognizable, accessible, and sought after by the consumer. Social Media Marketing demands the same, but the focus of the marketing pillars changes.
According to Forbes, the Social Media Marketing Pillars to focus on when developing a strategy are:
- Uniqueness – how is your brand/business unique within the marketplace? How does it reflect the brand? How does it reflect you?
- Influence – how much influence does your brand have within its niche and in the eyes of its audience? How much power does your brand possess to sway your audience’s perception?
- Trust –How much is your brand trusted by the consumer? You can build trust by providing honest, entertaining, educational, and positive content that your audience can engage and resonate with
- Relevance – how is your brand relevant within the marketplace? With your audience? With the current conversations of the day?
A successful content plan, using the social marketing pillars stated above, equips the brand with a roadmap to ensure its individuality and clearly express the key points, services, products, and message.
“The first rule of social media is that everything changes. What won’t change is the community’s desire to network.” – Kami Huyse
Social Media tends to keep business owners and agencies alike on their toes. Identifying how your brand differentiates from others in the marketplace is crucial to your brand’s growth. The impressions and other analytics garnered from all your hard work.
FREE PINTEREST RESOURCES: Facebook Tips
Should you outsource your Social Media creation and scheduling?
Why should you outsource your social media? That’s a great question! We now know that social media can be an excellent tool for business growth. Still, it takes time to create and manage multiple channels effectively constantly.
Wild Mango Marketing Creates Strong Social Media with Awesome Results
Wild Mango Marketing will guide your business through developing, refining, and implementing a dynamic social media marketing strategy that engages and resonates with your audience while driving conversions and boosting your ROI.
With a deep understanding of industry trends and consumer behavior, we transform your online marketing objectives into a profitable strategy that delivers measurable and remarkable results!
Get Results with Proven and Powerful Social Media Strategies
Our customized approach leverages social media tactics to elevate your brand’s visibility, drive sales, and foster lasting customer loyalty.
With deep insight into industry trends and consumer behavior, our team will transform your online marketing goals into a profitable and tailored strategy.
Specialists That Drive Results with Skill in Social Media, Graphic Design and More
At Wild Mango Marketing, we develop custom digital marketing strategies to ensure your brand gains visibility, connects with your target audience, attracts quality leads, and boosts conversion rates.
Our professional team excels in website design, search engine optimization, and more. With our expertise and commitment to excellence, your business can build a robust online presence that stands out in a competitive digital landscape.