10 Expert Reasons To Invest In PPC and Google Ads

May 1, 2025

Christy Brighton

Ultimate Tips To Empower Your Business For Digital Advertising Success

How does a business know when it’s time to invest in PPC and Google Ads? That’s a wildly good question and, given today’s highly competitive digital marketplace, one that you will want the answer to.

Businesses of all sizes need smart, results-driven strategies to stand out from their competition and drive growth. Pay-per-click (PPC) advertising, through platforms like Google Ads, has proven to be one of the most effective and measurable solutions for businesses that want to increase visibility, attract high-intent traffic, and boost conversions.

In this article, we discuss how incorporating PPC into your digital marketing strategy enables businesses to target specific audiences, control budgets, and gain immediate insights. Learning more about PPC and Google Ads offers a powerful opportunity for businesses to invest wisely in their marketing and be rewarded with tangible returns.

At Wild Mango Marketing, our team of experts can help your business level up, but first, let’s take a look at everything you need to know about PPC and Google Ads for your business.

What is PPC?

PPC, or Pay-Per-Click, is a form of online advertising where businesses pay a fee each time their ad is clicked. The most popular form of PPC is Google Ads. On this platform, businesses bid on relevant keywords to have their ads displayed prominently in search results.

PPC is considered a cost-effective way to reach potential customers actively looking for what your business offers. The targeted approach of PPC and Google Ads help businesses connect with potential customers who are actively seeking specific products or services.

What are the Benefits of PPC?

One of the biggest advantages of PPC advertising is the speed at which it delivers results. In contrast to SEO, which can take months to build momentum, PPC campaigns can quickly generate targeted traffic.

With powerful targeting options, businesses can reach their ideal audience based on location, device, interests, and online behavior, ensuring their ads are seen by the people most likely to convert.

PPC is also highly scalable, allowing businesses to start with a modest budget, test what works, and then confidently scale up successful campaigns.

Plus, every aspect of the business’s PPC performance is trackable, giving clear insights into what’s driving clicks, leads, and sales, enabling data-driven decisions that maximize ROI.

How Does SEO and SEM Compare to PPC?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are key factors to be considered as part of your business’s digital marketing strategy. While SEO focuses on earning traffic organically, SEM primarily involves running paid search ads—most commonly through platforms like Google Ads.

Search Engine Optimization

SEO is the process of improving a website to increase its visibility in organic (non-paid) search engine results, primarily on platforms like Google. When done effectively, SEO helps a business appear higher in search rankings when potential customers search for relevant products, services, or information.

Search Engine Marketing

SEM is a digital marketing strategy focused on increasing a website’s visibility in search engine results pages (SERPs) through paid advertising. It is a fast, flexible way to attract potential customers and boost conversions, and is especially useful for businesses looking to grow quickly or promote time-sensitive offers.

Comparing the Differences

PPC and SEO

Combining PPC and SEO in your digital strategy offers the best of both worlds—instant visibility and long-term growth. While PPC delivers immediate traffic and fast results through targeted ads, SEO builds lasting authority by improving your website’s organic rankings over time.

PPC and SEM

Integrating both PPC and SEM into your digital strategy allows for a more comprehensive approach to online visibility. While PPC focuses on paying for clicks across various platforms—including search engines and social media—SEM zeroes in on paid search specifically, helping your business appear at the top of search engine results when it matters most.

Here are 10 Reasons Your Business Should Invest in PPC and Google Ads

Every entrepreneur knows that finding effective ways to reach potential customers is crucial for business growth. Pay-per-click (PPC) advertising stands out as one of the most powerful tools in a business’s marketing arsenal. Here are 10 reasons your business should invest in PPC advertising.

1. PPC Delivers Quick Results

PPC campaigns can generate immediate traffic to a business’s website. The process is remarkably efficient and ideal for time-sensitive promotions, product launches, or when the business needs to quickly boost visibility.

Campaign setup takes just minutes to complete
Ads can go live shortly after platform approval
Performance data becomes available instantly
Traffic starts flowing to the website on day one

2. Easy to Measure and Track

PPC platforms provide comprehensive analytics dashboards that make tracking performance straightforward. This transparency allows the business to make data-driven decisions and continuously optimize its campaigns for better results.

Exactly how many people clicked your ads
Which keywords are performing best
How much does each click cost
Conversion rates and return on investment
User behavior after clicking the business’s ads

3. Extensive Audience Reach

PPC advertising gives the business access to an enormous pool of potential customers actively searching online. This precision ensures the business’s ads appear in front of the most relevant prospects.

Geographic targeting (local, regional, national, or global)
Demographic filters (age, gender, income level)
Behavioral targeting based on previous online activities
Specific keyword targeting to capture purchase intent

4. Quick Campaign Execution

From concept to launch, PPC campaigns can be operational in a short period. Even complex campaigns can be ready within a few days, allowing businesses to capitalize on market opportunities.

Creating the advertising account
Selecting relevant keywords and targeting options
Crafting compelling ad copy and creative elements
Setting the budget parameters
Submitting for platform review

5. True Pay-Per-Click Model

As the name suggests, with PPC, the business only pays when someone clicks on the ad. This cost structure ensures every dollar of the advertising budget goes toward prospect engagement.

Business is paying for actual interest, not just impressions
Budget control is straightforward—set daily or campaign spending limits
Cost per click (CPC) varies based on keyword competition and ad quality
Campaigns can pause anytime the budget is exhausted

6. Advanced Targeting Capabilities

PPC platforms offer sophisticated targeting options that help businesses reach the right audiences and can help improve the chances of connecting with qualified leads rather than casual browsers.

Interest-based targeting shows ads to users with specific hobbies or preferences
In-market audience targeting reaches people actively researching products like yours
Custom audience targeting allows businesses to reconnect with previous website visitors
Lookalike audience targeting finds new prospects like your existing customers

7. Unmatched Campaign Flexibility

PPC advertising offers exceptional flexibility to adapt to specific business needs. This flexibility makes PPC suitable for businesses of all sizes and across various industries.

Budget control—spend as much or as little as your resources allow
Real-time editing capabilities to adjust campaigns on the fly
A/B testing options to compare different approaches
Scheduling features to run ads only during optimal times
Geographic adjustments to target specific locations

8. Powerful Retargeting Opportunities

Retargeting is one of PPC’s most effective features. This strategy allows businesses to show targeted ads to people who have previously visited their website but didn’t convert.

Higher conversion rates compared to standard PPC campaigns
More efficient budget allocation by focusing on interested prospects
Increased brand recall through multiple touchpoints
Opportunity to provide special offers to hesitant customers
Remarketing helps you stay top-of-mind with potential customers throughout their buying journey.

9. Synergy With Other Marketing Channels

PPC works exceptionally well when integrated with other digital marketing efforts. This multi-channel approach creates multiple touchpoints with the audience, reinforcing the business’s message and improving overall marketing effectiveness.

Use PPC to boost visibility while SEO efforts build momentum
Combine with content marketing to promote valuable resources
Supplement email campaigns with targeted ads to similar audiences
Support social media engagement with coordinated PPC campaigns

10. Real-Time Performance Analysis

PPC platforms provide instant access to comprehensive performance data. This analytical capability helps eliminate guesswork and continuously improve your advertising results.

Monitor campaign effectiveness in real-time.
Identify underperforming ads or keywords quickly
Track conversion metrics to calculate return on investment
Gather valuable market intelligence about customer preferences
Make data-driven decisions to optimize ongoing campaigns

PINTEREST RESOURCES FOR BUSINESS

How Much Does PPC Advertising Cost?

There’s no standard cost for PPC as prices vary based on industry competition, keyword popularity, and targeting options. Some keywords might cost under $1 per click, while competitive terms in industries like legal or insurance can exceed $50 per click. The good news is that the business controls the maximum budget.

How Quickly Will My Business See Results from PPC Advertising?

Unlike traditional marketing avenues, PPC can generate traffic immediately after the campaign goes live. However, achieving optimal performance typically requires 1-3 months of testing and refinement as the business gathers data and optimizes the approach.

Do I Need Technical Expertise to Run PPC Campaigns?

While basic campaigns can be set up with minimal technical knowledge, achieving the best results often requires understanding analytics, conversion tracking, and campaign optimization strategies. Many businesses benefit from working with experienced PPC professionals, like Wild Mango Marketing.

Cost-Effective Digital Ads: Your Business and PPC

PPC advertising offers a powerful combination of speed, precision, and flexibility that few other marketing channels can match. An investment in a well-structured PPC campaign will afford your business website visitors, valuable market intelligence, and the ability to precisely reach the customers most likely to convert.

For businesses looking to grow their online presence effectively, PPC represents one of the most direct paths to connecting with qualified prospects and driving measurable results.

Better PPC Campaigns and Improved Results with Wild Mango Marketing

Get Results with Proven and Powerful PPC Strategies

Trust our experts to craft a tailored PPC campaign strategy with an approach that meets your unique business needs and audience preferences.

By leveraging SEO, social media, and website design, we can boost your brand’s visibility, drive sales, and foster customer loyalty.

Specialists with Proven Skills In Profitable PPC Campaigns, SEO

At Wild Mango Marketing, we develop custom digital marketing strategies to ensure your brand gains visibility, connects with your target audience, attracts quality leads, and boosts conversion rates.

Our professional team excels in website design, search engine optimization, and more. With our expertise and commitment to excellence, your business can build a robust online presence that stands out in a competitive digital landscape.