Wild Mango Marketing developed a comprehensive digital strategy focusing on:​

• Social Media Revitalization: Creating a consistent posting schedule featuring property showcases, client testimonials, community events, and educational content to position Ginny as a local real estate authority.​

• Visual Branding: Utilizing professional photography and videography to highlight properties and the community, ensuring content was both engaging and informative.

• Targeted Advertising: Implementing targeted ad campaigns on platforms like Facebook and Instagram to reach specific demographics interested in buying or selling properties in the Dufferin County area.

Key steps in the execution included:

• Content Creation: Developing high-quality visuals and videos, including virtual tours and neighborhood spotlights, to engage viewers.​

• Engagement Initiatives: Running interactive campaigns, such as polls and Q&A sessions, to foster community engagement and gather insights.​

• Advertising Tools: Utilizing Facebook Ads Manager and Instagram's promotional tools to run targeted ads, optimizing for lead generation and website traffic.​

• Client Collaboration: Maintaining regular communication with Ginny to ensure the content aligned with her brand values and to incorporate her insights into the local market.
  

The collaboration yielded significant positive outcomes:​

• Increased Engagement: Ginny's Instagram followers grew by 150% over six months, with average post engagement rates rising from 2% to 5%.​

• Enhanced Brand Perception: The refreshed visual content led to a 40% increase in positive feedback from clients, noting the modern and professional online presence.​

• Lead Generation: The targeted ad campaigns resulted in a 35% increase in inquiries, with a notable rise in leads from the younger demographic.